Strategy and craft, in one room. The foundation a brand runs on, its collections and campaigns, and the operations underneath them.
The Atelier works with brands across design and the arts.
The fit is agreed first. Each brand is then matched with consultants who work at labels and studios, some running their own, and with the specialists the brief calls for.
RDC creates the changes of tomorrow, through human-first design. One vision at a time.
Lune Blanche, in cashmere, crinoline, cowhide and cochineal-dyed chiffon.
A collection is not a set of garments. It is one decision, held long enough to become a body of work: the sketches taped to a wall, the toile, the cloth, and finally the film. The Atelier works this way, whatever a brand makes.
Elliot Jia →Two kinds of work leave the Atelier. Each is a product in its own right.
The first is the concept: positioning, identity and the idea a collection is built on, worked on the wall into a direction, then written down as guidelines. It is delivered whole, for the brand to work from.
The second is the deliverable: the collection and its operations, the campaign, the website. It is the concept in finished form, and the part of the brand a customer sees and holds.
RDC brings paradigm-shifting ideas to life with partners. Made by the same hands, scoped as separate engagements. A brand can commission either on its own, and neither is a draft of the other.
Half an hour, complimentary and deliberate.